Prepared byFibre Marketing
A proposed plan for the new page templates · hover any numbered dot for the reason behind it
This is a proposal for the page templates behind the conditions and treatments split, shown in Newmedica’s own brand with example content so you can see how each would look and read. The two hubs (Conditions and Treatments) are brand-new pages. The two individual templates show how a condition page (a rebuild of an existing page, kept on its current URL) and a treatment page (here, refractive lens exchange, moved to /treatments/ with a redirect, from your brief) would work. Symptom pages, a later phase, follow the same pattern. Every numbered dot explains a design or SEO decision; hover it for the reasoning, drawn from our live SERP analysis (Ahrefs UK, August 2026).
Scope: only conditions and treatments currently live on the site are shown. Anything Newmedica may also offer is flagged in a dashed “to confirm with Paul” box rather than shown as live. Copy, consultant names, prices and availability are illustrative placeholders, to be replaced with approved content and confirmed with the client.
Purpose: one grouped index of the conditions Newmedica treats.
SEO: the plain-English intro is the passage AI Overviews quote for “most common eye conditions”, an AI Overview fires on this search.
Noticing a change in your sight can be worrying. Here you’ll find clear, reassuring information on the conditions we care for, on the NHS and privately, written and reviewed by our consultant eye specialists. Take your time, and start with the common conditions below or explore by area of the eye.
Purpose: quick access to the conditions people look for most.
SEO: answers the “most common eye conditions” question that Google shows on this search.
Cloudy vision caused by the eye’s natural lens becoming less clear. Very common and treatable.
Raised pressure that can damage the optic nerve. Painless early on, so testing matters.
Affects central vision and is the leading cause of sight loss in the UK.
Small shapes that drift across your vision. Usually harmless, but sudden changes are worth checking.
A small gap in the central retina that blurs and distorts detailed vision.
A new grouped index of the conditions we treat, organised by area of the eye (it replaces today’s basic list).
Grouped rather than an alphabetical A–Z: with around nine conditions this is easier for people who don’t know the medical name, and it links related pages together.
Only conditions with a live page are shown; the dashed box lists ones Newmedica may also treat, to confirm with Paul.
The “eye floaters” card is the current “vitreous floaters” page with its wording updated to the everyday term people actually search (≈11,000/mo vs ≈250), same page, same care.
The conditions we care for, grouped by the part of the eye they affect, so you can find what you need quickly.
Loss of central vision; dry and wet types.
The more common, slower form of AMD.
A small gap in the central retina affecting detailed vision.
A thin layer over the macula that can wrinkle and distort vision.
Small shapes that drift across your vision. Usually harmless, but sudden changes are worth checking.
Placeholder only, not on the site yet and not shown to users. We will confirm the full list with the client before build.
The conditions side stays informational (better for AI Overviews and trust on health content).
This band gently routes people ready to act to the treatments hub, where NHS-versus-private, eligibility and pricing live.
See how each condition is treated, compare NHS and private routes, and view pricing on our treatments hub.
Taken from the SERP’s people-also-ask.
Marked up as FAQPage schema so it can appear as rich results and feed AI answers.
Clinical review and CQC, without pushing the NHS/private decision here.
Reinforces experience, expertise and trust (E-E-A-T) on sensitive health content.
All our information is clinically reviewed by our consultant ophthalmologists. Newmedica is regulated by the Care Quality Commission. Find your nearest clinic →
Pulled high to offset lower brand authority against the NHS, Mayo and Cleveland Clinic (all DR 90+).
CQC, consultant-led and clinically reviewed, shown before the reader reads on.
A long, mostly-mobile page, a jump nav is the biggest usability win.
Creates anchor links Google can use as sitelinks.
A 40–60 word plain answer opens the page, the passage AI Overviews quote (an AIO fires on “glaucoma”).
Reassuring but accurate: most people who are diagnosed and treated keep useful vision.
A named consultant and date, high on the page.
The single strongest E-E-A-T signal against NHS, Mayo, Cleveland and the AAO.
Glaucoma is a group of eye conditions that damage the optic nerve, usually linked to raised pressure inside the eye. It’s often called the “silent” condition because it can develop with no symptoms at all. Being diagnosed can feel worrying, but caught early it can almost always be controlled, and most people keep good, useful vision for life.
Reviewed Clinically reviewed by Mr [Consultant Name], Consultant Ophthalmologist (GMC [to confirm]) · Last reviewed [Month Year]
Answers the reader’s first worries at a glance.
Scannable, and feeds the featured snippet and AI answers.
Covers “what is glaucoma”, “glaucoma meaning / definition” (7,000+/mo combined).
Plain-English, with a diagram, images show in this SERP.
Glaucoma damages the optic nerve, which carries what you see to your brain. It’s usually caused by fluid not draining properly, which raises the pressure inside your eye. Because it tends to affect your side (peripheral) vision first, many people don’t notice until some sight has been lost, which is why regular eye tests matter so much.
Symptoms is the biggest sub-topic (‘glaucoma symptoms’ 7,200 + variants).
Google shows an image pack here, include a ‘what glaucoma vision looks like’ image.
Answers the ‘first sign’ and ‘early warning signs’ questions.
Most glaucoma develops slowly and painlessly, with no early warning signs. As it progresses you might notice:
A big cluster: angle-closure, open-angle, normal-tension, congenital (4,000+/mo combined).
Cleveland Clinic ranks partly on ‘types’, a module a page like glaucoma needs.
There are several types. The two main ones behave very differently.
The most common type. Develops slowly over years, with no symptoms until sight is affected.
Sudden and painful, from a rapid rise in pressure. A medical emergency.
Optic-nerve damage even though eye pressure is in the normal range.
Caused by another condition, an injury, or certain medicines.
A rare type present from birth, caused by a drainage problem.
Covers ‘what causes glaucoma’, ‘causes’, ‘is glaucoma hereditary’ (2,900+/mo).
The family-history note answers a common question and prompts relatives to get tested.
Glaucoma is usually caused by fluid building up and raising the pressure in your eye. Anyone can develop it, but your risk is higher if you:
Covers ‘glaucoma test’ (900/mo).
Links to the OCT page, hub-and-spoke internal linking.
Glaucoma is found through quick, painless checks, often at a routine optician visit:
Covers the treatment cluster (‘glaucoma treatment / eye drops / laser / surgery’, 6,000+/mo) at a summary level.
Links to /treatments/glaucoma-treatment/, where the detail and NHS/private routes live, no duplication.
Glaucoma can’t be reversed, but treatment stops it getting worse. Most people start with eye drops; others have SLT laser or a small operation. See the options we offer on the NHS and privately.
Answers the reassurance cluster: ‘can glaucoma be cured’, ‘can you drive’, ‘how to prevent’, ‘live a long life’ (PAA plus 1,500+/mo).
Compassionate, honest tone on a worrying diagnosis.
There’s no cure, and sight already lost can’t be brought back, but treatment can stop it progressing. Caught early, most people keep useful vision for life.
Many people with glaucoma keep driving. If it affects both eyes you must tell the DVLA, who may ask for a visual field test.
You can’t prevent glaucoma, but regular eye tests catch it early, which is what protects your sight. Testing is free on the NHS if you’re at higher risk.
Very few people lose all their vision when glaucoma is found and treated. Using your drops as prescribed and keeping appointments makes a real difference.
An opportunity, not a confirmed asset: NHS and clinician videos are cited in the glaucoma AI Overview, so a video is a way to earn a place there.
Include only if Newmedica has one or plans to produce one (a Video Strategy exists from Jun 2026). If added, use VideoObject schema.
Optional · to confirm, only if Newmedica has, or produces, a glaucoma video. We haven’t confirmed an existing asset; a Video Strategy is in the Drive (Jun 2026), so this may be planned.
A soft, non-pushy route to booking or the treatment page.
NHS/private detail lives on the treatment page, not here.
We diagnose and treat glaucoma on the NHS and privately. Ask your optician to refer you, or book a private appointment.
Taken straight from the SERP’s ‘people also ask’.
FAQPage schema.
Reviewed by our consultant ophthalmologists. Newmedica is regulated by the Care Quality Commission.
Sources: NHS, RNIB, Glaucoma UK and the Royal College of Ophthalmologists. Read patient stories →
Schema: MedicalWebPage + MedicalCondition (types, symptoms, causes, tests, treatments) + FAQPage + BreadcrumbList + reviewedBy (Physician) + VideoObject.
Purpose: the commercial index of every procedure we offer.
Leads with action, Book/Enquire, because these searchers are ready to choose care.
Whatever’s affecting your eyes, our consultant-led teams are here to help, on the NHS and privately. Explore the treatments we provide, from cataract surgery to glaucoma care and retinal surgery, understand your NHS and private options, and find your nearest clinic.
Quick credibility line, regulation, consultant-led care, rating.
Treatments grouped by area of the eye, each showing whether it is NHS, private or both, plus a “from £”.
Captures “[treatment] cost” searches; and showing the true route per treatment (some are private only) is more accurate and useful than an identical NHS+Private tick on every card.
Only treatments with a live page are shown (IPL now included).
Availability per treatment and any missing procedures are to confirm with Paul.
The procedures currently offered, grouped by area of the eye. Availability and pricing are illustrative example content, to confirm.
Replaces the cloudy lens to restore clear vision. Day case.
Lens replacement to reduce reliance on glasses.
Quick laser to clear clouding after cataract surgery.
Placeholder only, not on the site yet and not shown to users. We will confirm the full list with the client before build.
This is where the NHS-vs-private decision belongs, eligibility, referral and waiting.
Kept off the conditions side so those pages stay informational.
The commercial SERPs (e.g. “cataract surgery”) show a local pack, so surface locations prominently.
Consultants are based per clinic, so this national hub deliberately has no consultants section, each clinic page lists its own team, and the finder routes people there.
Postcode search also feeds local relevance and the clinic pages.
We treat patients across a national network of eye clinics and surgical centres.
Cost, waiting times and referral questions.
FAQPage schema.
SEO: Surfacing trust signals high on a YMYL medical page supports the E-E-A-T Google weighs heavily for health content.
vs current page: The live page shows CQC only in the footer; nothing reassures near the top.
SEO: Anchor links add crawlable on-page structure and lift engagement on a long page, and can surface as jump-to links in results.
vs current page: The live page has no on-page navigation, it is a single long scroll.
SEO: H1 and opening now target 'lens replacement surgery' as well as 'refractive lens exchange', and the 40 to 60 word answer-first paragraph is what AI Overviews and snippets quote.
vs current page: The live H1 uses only 'refractive lens exchange' and has no summary opener or reviewer byline.
Refractive lens exchange, also known as lens replacement surgery, replaces your eye’s natural lens with a clear artificial lens to reduce or remove your need for glasses. It’s a private treatment often chosen by people over 50, or by those whose eyes aren’t suited to laser correction.
ReviewedClinically reviewed by [name, credentials] [to confirm] · [date]. Newmedica is regulated by the Care Quality Commission.
SEO: A concise fact box gives a clean, extractable answer block for AI Overviews and featured snippets.
vs current page: There is no summary box on the live page.
SEO: Expanded definition establishes the 'lens replacement surgery' synonym and adds relevance and depth for both terms.
vs current page: The live copy is brief, single-term, and includes a truncated sentence.
Refractive lens exchange (RLE), also called lens replacement surgery, is a permanent way to correct your vision. Your natural lens is replaced with a clear artificial lens chosen to suit your eyes and lifestyle. It’s the same operation as cataract surgery, but done to correct a refractive error rather than to remove a cataract.
It can help with:
SEO: Answers the 'RLE vs cataract surgery' query and disambiguates the two so this page does not compete with cataract content.
vs current page: The live page has one comparison paragraph with a broken sentence.
Refractive lens exchange and cataract surgery are the same operation, done for a different reason.
SEO: Targets the 'who is and is not suitable' People-Also-Ask questions and adds qualifying content.
vs current page: The live copy is clinical and only frames it as 'not suited to laser', with no 'who is not suitable' answer.
It may suit you if you’re over 50, have a higher prescription, are becoming more reliant on glasses, or your eyes aren’t suitable for laser vision correction.
It may not be right if you have certain eye conditions or health factors.
A consultation is the only way to know for sure. Our team will assess your eyes and talk you through your options.
Book a private appointmentSEO: Structured before, during and after content answers 'what happens during lens replacement surgery' and is easy for AI to extract.
vs current page: Retained from the live page but tightened, with the vague, informal phrasing removed.
Book a private appointment directly, no GP referral needed as a private patient. We’ll be in touch within 24 hours.
Eye tests and a chat with your consultant to confirm suitability and choose your lens.
A day-case procedure under local anaesthetic, around 15 minutes per eye. [to confirm]
We call you the next day, with an emergency helpline and a follow-up appointment.
SEO: Specific timeframes target 'how long to recover, drive, work' searches and are prime AI-Overview answers.
vs current page: The live page only says 'back to normal within a week'.
SEO: Answers the 'risks and disadvantages' PAA and adds the balanced YMYL content Google expects; a section the top rankers have.
vs current page: The live page has no risks content at all.
Temporary and part of healing, not complications:
[to confirm with clinical reviewer]
SEO: Comparison and prices as crawlable HTML can be read by Google, cited in AI answers and by screen readers; the linking module builds internal links to each lens page.
vs current page: The live page locks this in an image (invisible to search) and links only to /lens-quality/.
We'll talk you through every option at your consultation. Here's how the lenses available to private patients compare.
| Premium monofocal | Extended depth of focus | Multifocal | |
|---|---|---|---|
| Designed for | Distance (one focus point) | Distance to arm's length | Near, arm's length and distance |
| May still need glasses for | Reading and close work | Very close or small print | Few tasks, if any [to confirm] |
| Standard lens | £3,195 | £3,995 | £3,995 |
| Toric lens | £3,595 | £3,995 | £3,995 |
Each lens also comes in a toric version to correct astigmatism.
Most people greatly reduce their need for glasses. How much depends on the lens you choose: a monofocal lens usually still needs reading glasses, while a multifocal lens aims to reduce that need further. Your consultant will help you choose the right lens for your eyes and lifestyle. [to confirm]
Prices shown as an accessible HTML table, not a graphic, so they're readable by Google, AI answers and screen readers, and easy to keep in sync with the prices page. Figures and descriptions [to confirm].
Links through to each individual lens page that has been created (URLs to confirm), plus the lens options hub.
SEO: A crawlable cost section targets 'lens replacement surgery cost' intent and links to the prices page that ranks first for 'how much is lens replacement surgery'.
vs current page: The live page only mentions the £195 consultation fee in passing.
Refractive lens exchange is a private treatment. A £195 [to confirm] consultation fee applies, credited towards your treatment if you go ahead. The total cost depends on the lens you choose.
Full, current pricing lives on the treatment prices page, link out rather than restating it here.
SEO: Named consultants with credentials and profile links are a strong author and E-E-A-T signal on a YMYL page, plus internal links to consultant pages.
vs current page: The live page names no surgeons and carries no expertise signal.
SEO: Internal links to the local RLE pages strengthen the local cluster and pass relevance, supporting local rankings.
vs current page: The live links point to the generic clinic pages, not the local RLE pages.
SEO: Concise Q and A targets the remaining long-tail and PAA questions and feeds AI Overviews, with FAQPage schema.
vs current page: The live page has four operational FAQs; we keep those and add high-intent ones without duplicating the body.
The reassuring news is that good UX and good SEO point the same way here: a page that is clear, honest and easy to scan for a patient is also the page Google and AI Overviews reward. The principles below sit behind every template.